Skip to content To get a proper logo designed in Nigeria for your business in 2025, you may need to pay at least ₦50,000. A lot of things come into play in building a future-proof logo for your business in Nigeria. Therefore, you will probably pay a lot more than that, from ₦50,000 – to ₦500,000, if you know the value of a logo to your business.
Nike’s swoosh icon cost just $186 to Pepsi’s $1,000,000 redesign in 2008. Nike has never changed its logo, everyone knows the swoosh that cost $35 to design. Logo design pricing in Nigeria is another ball game entirely, this is due to the spending power of the average business owner. Sometimes, it is just an issue of “How will I spend ₦50,000 on a common logo?”
A logo is usually many people’s first exposure to your brand. First impressions matter a lot; that one or ten seconds could shape how a person views your brand. Do you want to be viewed as cheap? Well, the poorly designed under ₦5,000 logo mounted in 3D on glass does that.
If you wish to be respected, you must educate yourself about the long-term effects of initial business actions. You might think, “When we blow, we will change the logo.” It is better you don’t have a logo than get a cheap one you have to change when you succeed. Your brand identity forms a part of your reputation and people’s perception of you.
Do you want your brand to be viewed as cheap?
How much does logo design cost in Nigeria?
I have explained what goes into creating a timeless logo for your business, yet the most important element is still you. Can you afford that premium, supposedly overpriced logo?
My advice is to stay in your lane. You don’t need a logo to start. However, if you can’t stand your business without one, try the Squarespace logo design tool. Out of all the free logo design tools available online, this tool is the only one that allows you to download your logo in high resolution.
However, if you are absolutely above doing it yourself but yet limited on budget, be wary of logo designers that charge below ₦50,000. It is difficult to go through the logo design process explained below on pay below ₦50,000 even if you live in Sambisa forest.
To get a proper logo in Nigeria as a small business owner, you need to plan a budget between ₦50,000 and ₦500,000. Yes, a professional logo design in Nigeria costs ₦50,000 and ₦500,000. This budget is enough to hire a logo design freelancer like me.
Some businesses’ logo design needs extend beyond just the logo. Branding agencies charge well above ₦500,000 and they provide an extensive branding package for your business – which includes your logo. Branding services include packaging design, brand stationery design, promotional designs, etc.
It is important to know exactly what works for your business at a set time. This ensures that you don’t overspend on a branding package that doesn’t yield any returns.
The logo design process
Like anything else, the cost of a logo design is governed by how much time and effort it takes to create it. There are standard steps a professional logo designer needs to take to create an evergreen logo. Therefore, ₦1,000 logos in 24 hours will come back to bite you. Here’s a summary of the steps it takes to create a great logo;
- The logo designer receives a questionnaire from you. A questionnaire form should contain important details unique to your business – not just your business name and the colours you like. A logo designer wears a business strategist hat to understand what appeals to the people you are targeting.
- The questionnaire step is followed by comprehensive research of your industry. The researcher investigates popular (and hidden) brands in your industry. This process ensures that the end product is unique yet aligns with your industry.
- Next, most professional logo designers sketch many logo concepts, from which they choose the best. This is the first step that requires expertise from the designer: drawing.
- After the designer has picked some concepts, he/she launches his/her design tool (Adobe Illustrator, Corel Draw, etc.). The sketched concepts are converted into vectors and coloured.
- The next step involves you getting your logo design’s first draft from the designer. Look at it from the perspective of your target audience, and do a survey with people in your network. Ask people what they think about the prospects of your logo.
- You can then return to the designer with suggestions from your exploration. The logo designer will continue working on the logo until you are satisfied with it.
Ask yourself: Are the steps above possible in 24 hours? Should anyone charge under ₦50,000 to experience that stress?
What influences the cost of a logo design?
When creating a logo for your business in Nigeria, several factors can influence the cost. If you’re familiar with these considerations, you can create a budget for your logo design project and ensure you get the best result for your investment. Here are some of the essential things that can change how much it costs to make a logo in Nigeria:
Experience and skill of the designer
The more skilled and experienced a designer is, the more likely they will charge more. A designer with a reputable name and a proven track record of creating compelling logos may charge more than someone just starting out. When creating a logo for your business in Nigeria, the expertise and skill of the designer you work with can significantly impact the quality and effectiveness of the logo. This is why:
Design Skills
Experienced designers possess the skills and knowledge to create a logo that effectively conveys the message and values of your brand. They know how to combine different design elements, such as colour, typography, and composition, to create a visually appealing logo that is also easy to remember.
Industry knowledge
A designer with experience in your industry can bring valuable insights and diverse perspectives to the logo design process. They can help you develop a logo that resonates with your target audience and sets you apart.
Professionalism
Most experienced designers are more professional in creating logos. They have established procedures and standards that ensure your job is completed on time and to a high standard. They also communicate with you clearly and effectively throughout the entire job to ensure you are satisfied with the result.
Reputation
A well-known and experienced designer can lend your business more credibility. For example, a well-designed logo from a famous designer can help a professional, trustworthy, and reliable brand.
When selecting a logo designer in Nigeria, consider their level of experience and skill. Look for a designer with a strong portfolio, positive reviews, and relevant experience in your industry. Hiring a professional artist may cost more upfront, but it can save you time and money in the long run by ensuring your logo is effective and memorable.
A seasoned designer who has worked with top brands will charge more than a novice. There are several types of logos for businesses; not all logo designers can work on all kinds of logos. I don’t create mascot logos, which require a piece of vector graphic art that I don’t currently do.
Location is also a factor when it comes to the designer. For instance, the amount a logo designer based in Lagos will charge will likely be higher than that of one based in Akure. Interestingly, this is a simple matter of economics—comparing the cost of living in both localities is not feasible. Location impacts the prices of goods and services.
Read Also: How to Hire a Logo Designer
The complexity of the logo design
The more complicated and detailed a logo is, the longer and more challenging it will be to create. In addition, logos with many colours, styles, and parts might take more work, which could increase the price. One of the primary factors that can influence the cost of creating a logo for your business in Nigeria is the complexity of the design. A more complex logo design may require more time, skill, and effort to create, which can lead to a higher price. Here are a few things that can make your logo design more complicated:
Design elements
The difficulty of your logo can depend on the number and type of design elements you want to use. For example, a logo with complicated shapes, patterns, or images will be more challenging to create than one with just words.
Colour
The complexity of your image can also be affected by the number and complexity of the colours. For example, a design with more than one or two flat colours, gradients, or shading will be more complex.
Customization
If you want a very unique logo design that requires a lot of attention to detail, this can also make your name more complicated and increase the cost.
Branding requirements
If you need a unique font or design style for your brand, this can also make your logo design more complicated.
When considering how complicated your logo design should be, it is crucial to balance your money with your brand’s needs. A more complex image might look better, but it may still need to convey your brand’s message more effectively. Ultimately, you want to create a mark that represents your brand well and resonates with your target audience. You can make a complicated and effective logo by working with an experienced designer and being clear about your branding needs and money.
Timeframe for the project
If you need a logo quickly, you may have to pay more for a designer who can complete the job more efficiently. Another factor that can impact the cost of creating a logo for your business in Nigeria is the time required. If the deadline is short, the designer may need to work more efficiently or prioritise their job over others, which could result in an increased price. Here are some things that can change how long your logo design job will take:
Design complexity: It may take longer to make a complicated logo than a simple one.
Revisions: If you need to make any changes to your logo design, it may take longer and incur additional costs.
Communication: You and the artist need to be able to communicate effectively so that the project stays on track and your ideas are effectively carried out. Bad communication can slow down a job, making it take longer and cost more.
Design process: The designer’s design process can also impact the duration of the job. Some designers may work more quickly than others, while others may take longer because their design process is more complicated.
When planning your logo design project, it is essential to be clear with the designer about the time and budget you have available. Be realistic about what you want and give the artist enough time to create a high-quality logo that accurately represents your brand. If you rush the job, the design might be better, and if you have to change the logo later, it will cost you more money. On the other hand, you can create a logo that effectively conveys your brand’s message and stands out in the crowded Nigerian market if you work with a skilled designer and allocate sufficient time to the project.
Revisions and edits
Most designers will let you change the logo style several times. However, additional fees may apply for any changes made after this date. Revisions and changes are a significant part of the logo design process and can impact the cost of creating a logo for your business in Nigeria. Revisions and edits are changes made to the original logo design based on your feedback or specific requests. Here are some things to consider when revising and editing:
Number of changes
Depending on the designer or design company, the number of changes included in a design package can vary. Some designers offer unlimited revisions, while others limit the number of changes that can be made. So, naturally, the cost of your logo design job will increase with the more changes you request.
Scope of changes
The cost of the job can also depend on the number of changes made. Minor changes, such as altering the font or colours, may not significantly impact the price, but more extensive modifications, like a complete redesign, are more costly.
Feedback and communication
Giving the designer clear and concise feedback can reduce the number of changes that need to be made, which can lower the project’s overall cost. Effective communication is the key to ensuring that your ideas come to life and that the design meets your needs.
By considering these factors when creating a budget for your logo design project, you can ensure you receive a high-quality logo that aligns with the needs and objectives of your business.
Additional Designs
Some clients may require designs such as letterhead, business cards, or a brand guide to accompany their logo, which can increase the overall cost of the final project.
Why is it important to spend money on a good logo?
It is essential to invest in a reputable brand for your business in Nigeria for several reasons. A well-designed logo can help you establish a strong business identity, make a lasting impression on your customers, and differentiate yourself in a crowded market. Here are some of the main reasons why your business needs to spend money on a good logo:
Brand identity
A logo is an integral part of your business’s brand identity. It is often the first thing buyers see when they come across your brand, and it can help them recognise and remember your company.
Trustworthiness
A well-designed, professional logo can help establish the trustworthiness and professionalism of your business. In addition, customers are more likely to trust a company whose brand personality is clear and consistent.
Differentiation
A good logo can help your business stand out in a crowded market and differentiate itself from competitors. Additionally, customers are more likely to remember your business if it has a logo that is distinctive and easy to recall.
Consistency
A well-designed logo ensures that all your marketing tools, from business cards to social media profiles, have a consistent look and feel. This uniformity can help build your brand and give your customers a sense of trust and comfort.
Acquiring a good brand isn’t just a one-time cost; it’s an investment in the long-term success of your business. A professional logo can help you establish a strong brand identity, enhance your business’s credibility, and differentiate yourself in a crowded market. You can set your business up for success and stand out in a crowded market by working with a skilled artist and investing in a high-quality logo.
What Makes Freelancers’ and Design Agencies’ Prices Different?
You have two main choices when it comes to designing a logo for your business in Nigeria;
- Hire a freelancer or;
- Work with a design agency.
Each choice has its pros and cons. Knowing the differences can help you make a choice that fits your wants and budget. Here are some of the most important differences between individuals and design firms:
Expertise
Design firms typically have a team of experts in various areas, including branding, graphic design, and web design. This means you can utilise various skills and information to develop a comprehensive branding strategy. On the other hand, freelancers may excel in only one or two areas and may require more specialised knowledge or resources than a design agency.
Cost
Most of the time, freelancers are cheaper than design companies. This is because they have lower overhead costs and can often work from home or a shared place. On the other hand, design agencies incur additional expenses, such as rent, salaries, and tools, which can lead to higher prices. Additionally, freelancers often enjoy more flexibility in their schedules and can typically find work quickly. On the other hand, design agencies may require more planning and take longer to complete projects.
Communication
When you hire an independent designer, you usually talk directly with the designer. This can help you know exactly what you want your logo to look like and work closely with the artist. With a design firm, you may have a project manager who acts as a go-between for you and the designers. This can make communication easier and less personal.
Portfolio
When judging a freelancer, you usually can only look at their own resume. However, with a design agency, you can look at the agency’s portfolio as a whole, giving you a better idea of the agency’s general style and skills.
There are price differences between logo designers who work independently and design firms. In Nigeria, you have two main choices when it comes to making a logo for your business: you can work with a freelance designer, or you can work with a design service. Although both can produce good work, it’s worth noting that their prices differ.
Freelancers often charge less than design companies because their overhead costs are lower, and they might not have to pay a team of designers. Remember, however, that working with a freelancer can come with some risks, such as communication issues and concerns about their reliability. Therefore, it is crucial to do a lot of study on any freelancer you’re considering hiring to ensure they’re trustworthy and can do good work.
On the other hand, design agencies may charge more because they have a team of designers with different skill levels and experience. This can lead to a more polished and complete brand design, but it may also be more expensive. Additionally, design agencies often have established rules and procedures, which can streamline the entire process and ensure a more professional outcome.
Price Differences Between Logo Design Freelancers and Agencies
Additionally, some freelance logo designers in Nigeria may charge between ₦10,000 and ₦100,000 for a logo design project. In contrast, design agencies may charge anywhere from ₦50,000 to ₦500,000 or more. Please note that these prices are estimates only and may vary depending on the specific details of your project.
Ultimately, it is up to you to decide whether to work with a freelance designer or a design
Did you find this article because you need a logo for your business? I charge between the ₦50,000 and ₦500,000 range for evergreen logo designs. Learn more on my logo design service page, perhaps you’ll request a logo for your business via my questionnaire form.
Hope to hear from you soon 😉
FAQs about Logo Design Price in Nigeria
How much do I charge for a logo design?
As a professional logo designer in Nigeria, my pricing ranges from ₦50,000 to ₦500,000, depending on the complexity and requirements. A basic logo starts at ₦50,000, while a standard logo with multiple concepts and revisions costs ₦70,000 – ₦350,000.
For premium branding, including logo variations and a brand guide, prices range from ₦400,000 – ₦500,000+. Each package includes high-quality, scalable files to ensure your brand stands out.
How much should you pay for a new logo?
For a small business owner in Nigeria, investing in a quality logo is crucial for building a strong brand identity. A basic logo design can cost between ₦50,000 and ₦100,000, which works well for startups on a budget. If you prefer a more refined and unique design with multiple concepts and revisions, expect to pay between ₦100,000 and ₦500,000.
For a comprehensive brand identity package, including logo variations and branding guidelines, the cost ranges from ₦500,000 to ₦2,000,000 or more. While cheaper options exist, a well-designed logo is a long-term investment that helps your business stand out.
