Don’t see a need for paid ads? Here are some reasons why you should consider paid adverts online.
- Organic Social Media reach is declining rapidly.
Social Media platforms are crowded with thousands of businesses. Followers’ attention is divided between you and other business. Paid Ads enlarge your coast to get more attention for your business.
- Online paid Ads are Affordable and measurable.
Your ₦1000($3) online ad could reach up to five thousand (5000) people – you see the metrics live. Billboards, radio and other traditional ads are costly and reception can’t be measured.
- opportunity to target people based on demographics and interests.
Online ads don’t fly blindly. You choose who sees your ads based on demographics like age, gender, relationship status etc. and interests like people they follow, where they spend time etc.
Successful ads are measured by some performance metrics which you'll see as ...
Website traffic
A good website is a poor investment without visitors. Traffic Ads drive visitors to your website. Visitors could become buyers of your products, newsletter subscribers etc.
Leads & messages
Conversion starts with a message (or call) from an interested person. Some ads are measured by the number of people who reach out to you via direct messages.
Brand Engagement
Likes, Comments, Profile views etc. are metrics that validate your brand as engaging. Online branding involves putting out great content people find valuable.
Case Study
BlackWatch NG is a new small watch vendor in Lagos. They deliver amazing watches at affordable prices nationwide. The aim was to expand their customer base and increase brand awareness. I advised we use Facebook Ad to do both. We created an album of their watches and promoted in an engagement campaign. Also, I selected 10 best-selling watches for a WhatsApp message Ad that showed both on Facebook on Instagram. In addition to the screenshot, the business received a Return on Ad Spend (ROAS) greater than 100% on the amount spent on the ad campaigns.
how much does online ads in Nigeria cost in 2024?
In truth, the cost depends on how much you are willing to spend. Facebook and Google are companies that thrive on advertisement revenue. Hence, they have a well-developed advert and data system. The minimum you have to spend to work with me on Facebook ads is ₦30,000. For Google Ads, your minimum Ad spend daily should be $10.
My pricing plans are based on Facebook and Google. Note that the Facebook Ecosystem includes Instagram and WhatsApp. Also, both Facebook and Google place adverts on websites (blogs) and Apps. Need to run ads on other platforms? Ask me about it.
How much I charge for Facebook (Instagram) ads depends on your ad budget.
– 40% for ad budgets between ₦30,000 and ₦199,999
– 30% for ad budgets between ₦200,000 and ₦499,999
– 20% for ad budgets between ₦500,000 and ₦999,999
– 15% for anything beyond that.
How much I charge for Google ads depends on the client’s budget, which dictates the number of campaigns we can run.
I expect the client to spend a minimum of $300 monthly for 1 campaign, and I’ll charge 40%. 40% for ad budgets from $300 to $1500 (1 – 5 campaigns)
*My charges use the government exchange rate you get directly from Google’s currency converter.
Facebook only
₦59,999
Audience management
Ad image design
Facebook Pixel setup
Google Drive for ease of communication
Google only
₦69,999
Audience management
Keyword research
Google Ad tracking code setup
Google Drive for ease of communication
combo
₦99,999
Audience management
Ad campaign copywriting and image design
Keyword research
Tracking code setup
Google Drive for ease of communication
Online Paid Ads help you deliver your message to the right audience, a large number of the right audience. I’m ready to help you generate massive returns on your ad budget.
