6 Free SEO Tools for Bloggers and Website Owners

By monitoring changes and trends in your industry to uncover the latest best practices and implementing suggestions on an ongoing basis, you can have a successful SEO campaign. However, it takes much more than just good content to succeed—you need the right tools too! Luckily, with so many great options available today, there’s no excuse to optimize your blog or website for search engines. This article explores some of the best free SEO tools for bloggers and website owners.

Whether you’re a blogger, website owner, or someone who just loves reading about new things, you’ll probably have come across the term ‘SEO’ at some point. SEO stands for Search Engine Optimization, a set of online marketing techniques that help your site top search engine result pages (SERPs) when people type keywords into search engines such as Google or Bing. 

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What are SEO tools?

SEO tools are any tools that help you in your SEO campaign. These tools include website audits, keyword research, and content analysis. SEO Tools for Bloggers and Website Owners The first tool we’ll explore is the free SEO tool offered by Google called Google Search Console. This tool lets you see your site’s performance on various metrics, from search engine rankings to mobile-friendliness. Plus, it’s completely free! Another great option is the WordPress SEO plugin, which has features like automatic sitemap creation and article meta descriptions to ensure your content stands out in search results.

In addition, it includes multiple options for optimizing your content, such as title tag and excerpt length. For bloggers who want a more manual approach, SEMrush offers advanced keyword research features, including competitor research and PPC keyword research (a paid feature). The SEMrush Keyword Tool is another great option that will show you where your competitors rank in search results against any keywords you specify; this makes it easy to identify where they might be missing opportunities to get ahead of their competition.

Do You Need SEO Tools?

The answer is a resounding yes. There are so many tools available today that it can be hard to decide which ones to use, not to mention all the options for different platforms (such as WordPress and Squarespace) and various types of content (blog posts, website articles, etc.). But, no matter what you’re looking for in an SEO tool, think about the following: What keywords or phrases will you optimize for? How much content do you publish on your site? What type of audience are you targeting? If you have a blog, do you want to track your rankings? And finally, how much money do you want to spend on these tools?

What Are The Best Free SEO Tools?

Before jumping into SEO, consider which tools you need. Some prefer a central interface where you can manage all SEO activities, while others may focus on keyword research or link building. These six free SEO tools will help you stand out from the crowd!

1. Google Search Console

This is probably your first stop, as Google Search Console is the best tool for seeing what’s happening with your website. You’ll see if Googlebot has crawled and indexed your website, how often new content appears, and which pages are being crawled the most. This tool will help you identify any issues that need to be addressed. The first and most important tool that you should have is Google Webmaster Tools. This gives you insights into all the traffic your site receives from Google searches, including information about your search rankings, keywords that are or aren’t working, and what visitors are doing on your site.

Google Search Console - Free SEO tools

With a few clicks, you can access data about who visits your website and how long they stay—this will give you valuable insights into what people like about your site and how to improve it in the future. Google Webmaster Tools also allows you to create sitemaps, files that show the web address of all pages on a website. These are an essential part of SEO as they help search engines find all pages on a website, helping to ensure that your site has good internal linking according to Google’s guidelines.

2. Google Analytics

One of the essential tools for SEO is Google Analytics. This tool allows you to see how often people visit your website, which searches engines they visit from, what content they view and when, and much more. You can use this information to find out what content your visitors are looking for, where they’re from, and what other websites they visit in addition to yours.

Google Analytics is probably the best free SEO tool for bloggers because it offers valuable information about your website. It also provides insightful statistics on how well your website or blog performs against competitors. These insights can help you make your blog more successful over time!

3. Moz Rank Checker

The Moz rank checker is a tool that tells you how your website ranks for keywords. This tool helps you see how your website’s SEO score is doing and can compare it against other websites in your industry.

It also provides website analytics and information on traffic, so you can see which areas of your site are getting more attention and which are generating the most clicks. Moz rank checker is helpful for bloggers, business owners, content creators, and anyone who wants to stay ahead of the competition regarding their online marketing strategies.

4. Moz Toolbar

Moz Toolbar is a free browser toolbar that helps you keep track of and improve your website’s performance. It has a keyword suggestion tool that offers recommendations based on your blog or website keywords.

Moz Toolbar - Free SEO tools

5. Google Keyword Planner

Google Keyword Planner is a free tool that tracks search volume for keywords and related phrases. It will also give you a good idea of how competitive these keywords are, which will help you determine if they’re worth investing time in. This SEO tool has been around for a while now, but it’s still beneficial and, in my opinion, the best keyword planner.

Google Keyword Planner - Free SEO tools

6. SumoMe plugin

SumoMe is one of the best SEO tools for bloggers and website owners. This free plugin allows you to create elements that increase engagement and retention on your website. When people are engaged on your website, your bounce rate reduces significantly. A low bounce rate is a great SEO signal that tells search engines that you have great content, hence, your content shows up higher on search engine result pages (SERPs). SumoMe also allows you to add content to your blog or website in a visually appealing way.

Once enabled, SumoMe allows you to start using the following tools to enhance your WordPress website:

  • List Builder 3, which helps you build opt-in forms and pop-ups
  • Scroll Box helps grow your email list and generate more leads
  • Share box to help you add social share buttons to your website
  • Heat Maps to help you track the most engaging content on your website

Used together, these tools help you grow your traffic and increase conversions on your website. 


Some free SEO tools help you get your blog and website to the top. Google Search Console is a great place to start. Moz Rank Checker enables you to keep tabs on your ranking, and Moz Toolbar Toolbar is a great way to increase your rankings. Finally, the sumoMe plugin is a great way to build an email list and boost social media engagement.

Need help with SEO?

A knowledge SEO helps you build and maintain a website that gets visitors on its own. This in turn, reduces your need to spend on online paid ads. Get SEO services in Lagos for your business today.