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Google Ads Specialist in Nigeria, I Initiate Clicks That Become Revenue
Drive more sales and leads with a certified Google Ads expert in Nigeria. Get high-ROI PPC campaigns tailored for your business. I help businesses like yours grow by creating data-driven PPC campaigns that drive targeted traffic and boost sales. Whether you’re a small business or a large enterprise, I craft strategies tailored to your goals, ensuring the highest return on investment.
About My Result-Driven Google Ads Services
As a seasoned Google Ads Expert in Lagos, I craft custom PPC campaigns designed to meet your business needs. Whether you’re a small startup or an established brand, I work closely with you to develop strategies that maximise your advertising budget and deliver actual results.
My expertise spans all Google Ads services, from Search Ads to Display Network and Remarketing. I ensure that your ads are seen by the right audience at the right time. With a data-driven approach, I focus on targeted traffic, increased conversions, and higher ROI for your business.
Let me help you grow your business by leveraging the full power of Google Ads, boosting your online visibility, driving quality leads, and maximising your advertising spend.
How my Google Ads services work
I follow a proven, step-by-step process to ensure your Google Ads campaigns deliver the best possible results. From initial strategy development to continuous optimization, here’s how I work to drive success for your business:
Campaign Audit
The first step is to analyze your existing Google Ads account (if you have one). I conduct a thorough audit to identify strengths, weaknesses, and opportunities for improvement. This helps us understand where you’re currently performing well and where there’s room for growth.
Keyword Research & Strategy
I perform extensive keyword research to identify the best-performing keywords that align with your business goals. By focusing on high-intent keywords, I ensure your ads reach the most relevant audience, driving quality traffic and increasing conversion rates.
Ad Creation & Testing
I design compelling, targeted ads that grab attention and encourage action. Ad copy, headlines, and calls-to-action are crafted to match the needs of your audience. Additionally, I run A/B tests to continually refine ad performance and maximize results.
Continuous Optimisation
Google Ads is not a “set it and forget it” platform. I continuously monitor your campaigns, analyze performance data, and make adjustments to improve results. From bidding strategies to targeting, I ensure your campaigns are always working to their full potential.
Reporting & Analysis
I provide transparent, easy-to-understand reports that show the progress of your campaigns. From cost-per-click (CPC) to conversions, I analyze key metrics to ensure you’re seeing a positive return on investment (ROI). Regular reporting helps us stay aligned and make data-driven decisions for ongoing success.
Google Ads services I offer
As a Google Ads Specialist in Lagos, I provide a wide range of PPC services designed to meet the unique needs of your business. Whether you’re looking to increase brand visibility, drive more sales, or generate qualified leads, I tailor each service to ensure optimal performance and maximum ROI.
Google Search Ads
Reach customers actively searching for products or services like yours. I create targeted search ads that appear when potential customers are searching for relevant keywords, driving highly qualified traffic to your website.
Google Display Network Ads
Increase brand awareness and stay top of mind with Google Display Ads. I design visually engaging display ads that appear on websites across Google’s network, helping you reach a larger audience and build recognition.
YouTube Ads
Leverage the power of video to capture attention and engage potential customers. I create YouTube video ads that showcase your brand and message, targeting viewers based on interests, demographics, and search history to drive conversions.
Shopping Ads
For e-commerce businesses, Google Shopping Ads are essential to showcase your products directly in search results. I set up and optimize your Shopping Ads to ensure your products stand out and drive traffic to your online store.
Remarketing Ads
Re-engage visitors who’ve previously interacted with your website but didn’t convert. Remarketing ads are designed to bring these potential customers back and encourage them to complete their purchase or take desired actions.
Conversion Rate Optimization (CRO)
Google Ads is not just about driving traffic—it’s about turning that traffic into sales. I focus on conversion rate optimization to ensure your Google Ads campaigns lead to higher conversions and a better return on investment.
Get More Leads & Sales with Expert Google Ads Management
Ready to take your business to the next level with high-converting Google Ads campaigns? As a Google Ads Expert in Lagos, I help businesses like yours attract the right audience, maximize ROI, and achieve measurable growth.
✅ Customized PPC Strategies
✅ Targeted Ads for Higher Conversions
✅ Ongoing Optimization & Performance Tracking
Let’s create a Google Ads campaign that works for you!
Contact me for a free consultation, and let’s start driving results for your business.
Questions I Get Asked as a Google Ads Expert in Lagos
How much do Google Ads cost in Nigeria?
For low-competition keywords, CPC typically ranges from ₦50 to ₦200 per click, while medium-competition keywords cost between ₦200 and ₦500 per click. In highly competitive industries like finance, real estate, and legal services, CPC can go as high as ₦500 to ₦2,000 or more per click.
A reasonable starting budget for Google Ads in Nigeria depends on the size of the business and its advertising goals. Small businesses may start with a budget of ₦50,000 to ₦150,000 per month, while medium-sized businesses often allocate ₦150,000 to ₦500,000 per month. Large enterprises or businesses in competitive industries may need to invest ₦500,000 or more per month to see significant results.
Does Google Ads accept Naira?
As of February 2025, Google Ads does not accept Naira (₦) as a payment currency. Advertisers in Nigeria must use USD ($) or another foreign currency to run campaigns. Many Nigerian advertisers use a USD virtual card from apps like Chipper Cash to fund their Google Ads account. In this process, you send Naira into the app, convert it to USD, and load the virtual card with the dollar equivalent of your funds.
Using a USD account offers more flexibility, including automatic billing, wider payment options, and better control over ad spend. Many advertisers in Nigeria prefer this method because they need to comply with Google’s billing requirements while effectively managing their advertising budget.
How do I fund my Google Ads account in Nigeria?
To fund your Google Ads account in Nigeria, you need to use USD ($), as Google Ads does not accept Naira (₦) payments. Since most Nigerian debit cards no longer support international transactions, the best way to fund your account is by using a USD virtual card.
Steps to Fund Your Google Ads Account in Nigeria
Create a USD Virtual Card
- Use apps like Chipper Cash, PayDay, or ALAT to create a virtual dollar card.
- Fund the app with Naira and convert it to USD before loading your virtual card.
Set Up a Google Ads Account in USD
- When creating your Google Ads account, choose USD ($) as the billing currency (this cannot be changed later).
- Select automatic payments so Google deducts ad spend from your linked card when needed.
Add Your USD Virtual Card to Google Ads
- Go to Billing & Payments in your Google Ads account.
- Click on Add Payment Method and enter your virtual card details.
- Set it as the primary payment method.
Fund Your Google Ads Account
- If using automatic payments, Google will charge your card when your ads run.
- If using manual payments, you will need to preload funds into your account before running ads.
How do I choose the right Google Ads specialist in Nigeria?
Your ideal candidate should have substantial experience managing Google Ads campaigns across different platforms, including Search Ads, Display Ads, YouTube Ads, and Remarketing.
It’s also essential to review the expert’s portfolio and client testimonials to understand how they have successfully managed campaigns and delivered measurable results for their clients. Look for case studies demonstrating their ability to improve key performance indicators such as Click-Through Rate (CTR), Quality Score, and Conversion Rate.
Finally, a top-tier Google Ads expert in Lagos should be data-driven and offer transparent reporting to track the performance of your campaigns. Regular performance updates, including metrics like cost per acquisition (CPA) and return on investment (ROI), help you stay informed about how your budget is being utilized.
I hear a lot about SEO, is it different from Google Ads, and do I need both for my business?
Yes, SEO (Search Engine Optimization) and Google Ads are different, but they can work together to improve your online presence and drive results. Here’s a breakdown of each and how they can benefit your business:
SEO vs. Google Ads
SEO is the process of optimizing your website to rank higher in organic (non-paid) search results on Google. It involves strategies like keyword optimization, creating high-quality content, improving site speed, and earning backlinks. The goal of SEO is to drive free, long-term traffic to your site.
Google Ads, on the other hand, is a paid advertising platform that allows you to place ads in Google’s search results and other Google services. You bid on keywords, and when someone searches for those terms, your ad can appear at the top of the page. Google Ads offers immediate traffic, but it requires a budget.
Do You Need Both?
Yes, using the services of both an SEO expert in Lagos and a Google Ads specialist can be highly beneficial for your business. SEO brings in organic, long-term traffic, while Google Ads provides quick results and allows you to target specific keywords and demographics. Together, they can complement each other, driving growth for your business.
