Skip to content To get a proper logo designed in Nigeria for your business in 2026, you may need to pay at least ₦50,000. Several factors come into play when building a future-proof logo for your business. Therefore, logo design price in Nigeria ranges from ₦50,000 to ₦500,000.
Nike’s swoosh icon cost just $186 to Pepsi’s $1,000,000 redesign in 2008. Nike has never changed its logo; everyone knows the swoosh that cost $35 to design. Logo design pricing in Nigeria is another ball game entirely; this is due to the spending power of the average business owner. Sometimes, it is just an issue of “How will I spend ₦50,000 on a common logo?”
A logo is usually many people’s first exposure to your brand. First impressions matter a lot; those one or ten seconds could shape how a person views your brand. Do you want to be viewed as cheap? Well, the poorly designed under ₦5,000 logo mounted in 3D on glass does that.
If you wish to be respected, you must educate yourself about the long-term effects of initial business actions. You might think, “When we blow, we will change the logo.” It is better not to have a logo than to get a cheap one that you have to change when you succeed. Your brand identity forms a part of your reputation and people’s perception of you.
Do you want your brand to be viewed as cheap?
Why is it important to spend money on a good logo?
It is essential to invest in a reputable brand for your business in Nigeria for several reasons. A well-designed logo can help you establish a strong business identity, make a lasting impression on your customers, and differentiate yourself in a crowded market. Here are some of the main reasons why your business needs to spend money on a good logo:
Brand identity
A logo is an integral part of your business’s brand identity. It is often the first thing buyers see when they come across your brand, and it can help them recognise and remember your company.
Trustworthiness
A well-designed, professional logo can help establish the trustworthiness and professionalism of your business. In addition, customers are more likely to trust a company whose brand personality is clear and consistent.
Differentiation
A good logo can help your business stand out in a crowded market and differentiate itself from competitors. Additionally, customers are more likely to remember your business if it has a logo that is distinctive and easy to recall.
Consistency
A well-designed logo ensures that all your marketing tools, from business cards to social media profiles, have a consistent look and feel. This uniformity can help build your brand and give your customers a sense of trust and comfort.
How much does logo design cost in Nigeria?
I have explained what goes into creating a timeless logo for your business, yet the most important element is still you. Can you afford that premium, supposedly overpriced logo?
My advice is to stay in your lane. You don’t need a logo to start. However, if you can’t stand your business without one, try the Squarespace logo design tool. Out of all the free logo design tools available online, this tool is the only one that allows you to download your logo in high resolution.
However, if you are absolutely above doing it yourself but yet limited on budget, be wary of logo designers that charge below ₦50,000. It is difficult to go through the logo design process explained below for pay below ₦50,000, even if you live in the Sambisa forest.
Average Logo Price in Nigeria
| Category | Typical Price Range (₦) | Who It Suits |
| Entry-level / Budget | ₦15,000 – ₦50,000 | Small startups, side businesses |
| Mid-range Professional | ₦50,000 – ₦150,000 | SMEs, growing brands |
| Premium / Agency | ₦250,000 – ₦1,200,000+ | Corporations, funded startups |
To get a proper logo in Nigeria as a small business owner, you need to plan a budget between ₦50,000 and ₦500,000. This budget is enough to hire a logo design freelancer like me.
Some businesses’ logo design needs extend beyond just the logo. Branding agencies charge well above ₦500,000, and they provide an extensive branding package for your business, which includes your logo. Branding services include packaging design, brand stationery design, promotional designs, etc.
What Determines Logo Design Cost in Nigeria?
Logo pricing is not arbitrary. Several factors directly affect the final cost of logo design.
1. Designer Experience and Reputation
Experienced designers charge more. However, they deliver stronger brand outcomes.
- Junior freelancers charge ₦15,000 – ₦40,000
- Mid-level designers charge ₦50,000 – ₦120,000
- Senior designers or agencies charge ₦250,000+
Higher experience reduces trial-and-error risks.
2. Number of Logo Concepts
More concepts increase the workload. Therefore, price rises accordingly.
- One logo concept usually costs between ₦15,000 and ₦40,000, making it the most affordable option for startups with tight budgets.
- Two to three logo concepts typically fall within ₦40,000 to ₦90,000, because the designer explores multiple creative directions before refinement.
- Three to five logo concepts often cost ₦90,000 to ₦150,000 or more, as this approach involves deeper exploration and comparison of brand ideas.
- Strategic logo concepts, which include research, positioning, and brand messaging, usually attract premium pricing from ₦150,000 upward, especially when handled by experienced designers or agencies.
3. Revisions and Refinements
Revisions take time and effort. Thus, designers limit revisions in cheaper plans; unlimited revisions often signal inexperience.
- Budget packages allow 1–2 revisions
- Professional packages allow 3–5 revisions
- Premium packages offer flexible revisions
| Package | Price Range (₦) | What You Get |
| Basic Logo | ₦15,000 – ₦40,000 | 1 concept, limited revisions |
| Standard Logo | ₦50,000 – ₦100,000 | 2–3 concepts, vector files |
| Professional Logo | ₦100,000 – ₦250,000 | Brand-focused design |
| Brand Identity Package | ₦250,000 – ₦1,200,000+ | Logo + full brand system |
4. Deliverables and File Formats
File types significantly affect logo design cost. More deliverables increase the logo design price in Nigeria.
Common deliverables include:
- PNG and JPG
- SVG, AI, or EPS vector files
- Black and white logo versions
- Social media logo formats
5. Brand Strategy and Research
Strategic design costs more. However, it produces stronger brand positioning.
Premium designers often include:
- Market research
- Competitor analysis
- Brand personality definition
- Logo usage strategy
This work explains higher agency pricing.
5. Additional designs and deliverables
Some projects extend beyond the main logo. Extra brand assets increase the total price because they require additional design time. Common add-ons include:
- Letterheads
- Business cards
- Social media kits
- Brand style guides
- Packaging layouts
- Alternative logo variations
These assets strengthen brand consistency and reduce the need for future design work, but they naturally raise the overall logo design price in Nigeria.
Final Thoughts
Did you find this article because you need a logo for your business? I charge between the ₦50,000 and ₦500,000 range for evergreen logo designs. If you are looking for a professional logo designer in Nigeria, then you are at the right place.
Hope to hear from you soon
