7 Innovative Web Design Trends in Nigeria for 2023

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If you are reading this, you are interested in how websites are made in Nigeria and the latest trends. Web design is the process of creating websites that work well, are easy for people to use, and look good. It is an integral part of digital marketing because it affects how potential customers connect with your business online.

In this article, we’ll look at the history of web design in Nigeria and the current popular trends. We will also discuss how these trends affect Nigerian companies and the problems Nigerian web designers have to deal with. Lastly, we’ll talk about the future of web design in Nigeria and what to expect to see soon. If you own a business and want to improve your website, if you are a student interested in web design, or want to learn more about the web design trends in Nigeria, this article is for you.

Web designer in Nigeria

History of Web Design Trends in Nigeria

Since the beginning of the internet, web design in Nigeria has come a long way. In the early 2000s, websites had a lot of text and images. These elements needed to be made to work better on the web. This slowed down the services and made them hard to use.

As technology got better, Nigerian site design began to change. Flash-based sites became popular around the middle of the 2000s. These websites looked good and were fun to use, but they used a lot of resources. Also, they weren’t made for mobile devices.

As mobile devices became more popular in the late 2000s, responsive site design appeared. This way of making websites aimed to make them work on different screen sizes and resolutions. This made it easy for people to use their phones to access websites.

Minimalism and simple design are the most popular styles in Nigeria right now. Websites are made to look clean and easy, with the user’s experience in mind. People also like to use bright colours and drawings made just for them.

7 Current Web Design Trends in Nigeria

Now that we’ve looked at the history of web design in Nigeria let’s look more closely at the popular web design styles in Nigeria right now. As technology keeps improving and user tastes change, Nigerian web design styles constantly change. In this part of the piece, we’ll talk about some of the most popular web design trends you may have seen while surfing the web.

From simplicity and minimalism to vibrant colours and custom illustrations, these design trends can help your website look better and be easier to use. This part is for you if you own a business and want to improve your website or are just interested in web design. So let’s dive in and look at what’s new in Nigerian web design.

1. Minimalism and simplicity

Minimalism and simplicity are popular web design trends in Nigeria. This style focuses on clean, straightforward design and the most essential parts of a website. Minimalist web design uses a small number of colours, simple fonts, and lots of empty space to make a clean, orderly look. This makes it easy for people to pay attention to the critical parts of a website, like the content or the call to action.

In web design, simplicity is also about making things easy for people to use. Websites created with ease in mind usually have clear navigation, making it easy for users to find what they need. Nigerian web designers like to use minimalism and simplicity because it helps create a clean, modern look. This way of designing can also speed up the time it takes for a website to load, making it more appealing to people with slower internet connections.

2. Mobile responsiveness

Mobile adaptability is another Nigerian web design trend you may have heard of. With the use of mobile devices on the rise, websites must be easy to find and work well on smaller screens. In web design, making a site “mobile responsive” means making it fit different screen sizes and resolutions. This means the website will look and work just as well on a smartphone or tablet as on a desktop computer.

A website that works well on mobile devices has many advantages. First, it can improve the mobile user experience by making the website easier to read and browse. This is important because more and more people browse the internet on their phones and tablets.

Secondly, making your website mobile-friendly can also help it rank higher in search engines. Google has said that websites that are easy to use on mobile devices are more likely to show up higher in search engine results.

Mobile responsiveness is an important web design trend in Nigeria, where the number of people using mobile devices keeps increasing. Therefore, companies and website owners must ensure their site works well on mobile devices to give visitors the best experience possible.

3. User experience (UX) design

You may have heard that user experience (UX) design is another essential web design trend in Nigeria. UX design is about making a website that gives the user a good experience. UX design is figuring out what website users want and need and then making a website that meets those needs. This can include making the navigation clear and easy to use, making the design easy to read, and adding interesting and relevant material.

The goal of user experience (UX) design is to make a website that is easy to use and gives the person a good experience. This can make users more interested, keep them on the site longer, and eventually lead to more sales. UX design is becoming increasingly important in Nigeria as businesses and website owners realize how important it is to give users a good experience. Since there is so much competition online, it’s vital that your website stands out and gives your users a great experience.

Some of the most critical concepts of UX design are to keep things simple, consistent, and easy to use. By following these rules, you can make a website that is both nice to look at and easy to use.

4. Flat design

You may have seen that flat design is a web design style in Nigeria. This way of designing focuses on minimalism, simplicity, and using flat, bright colours and shapes. Flat design doesn’t use effects like colours, shadows, or 3D elements. Instead, it uses a simpler and less busy style. This style is common because it makes things look modern, clean, and simple.

Flat design can speed up the time it takes for a website to load because it has fewer parts and is lighter than other design styles. It can also be easier for people who have trouble seeing to use because bright colours and shapes can make it easier to tell what each part of the page is.

Flat design also works well with responsive design because it can easily change to different screen sizes and resolutions without losing its visual appeal. Flat design is famous in Nigeria because it looks simple and up-to-date. It can be used for business websites, blogs, and online shops, among other things.

5. Custom illustrations

You may have seen that custom illustrations are a big part of web design in Nigeria. Instead of using stock photos, these designs are made just for a website and are one-of-a-kind. Illustrations made just for a website can help it feel unique and personal. They can also help show complicated ideas or information in a way that is more interesting and easy to understand. This can make the website more enjoyable and improve the user’s experience.

Custom illustrations can be used for many things, like making a brand personality or telling a story. They can also highlight the most important parts of a product or service or its benefits. Custom drawings are becoming increasingly popular in Nigeria because they can help a website stand out in the busy online world. They can also show how a brand or business is run and what it stands for.

Making custom drawings can take a lot of time and money, but they can be worth it if they make a website look and feel better overall.

6. Colors that stand out

You may have noticed a trend in Nigerian web design to use vibrant colours. This way of designing a website includes bold colours to make it stand out. Vibrant colours can help build a strong brand personality and create a website easier to remember. They can also make people feel something and make a website feel more interesting and exciting.

More and more people in Nigeria are using bright colours because it helps show how lively and energetic their culture is. Bold, vibrant colours are often associated with African art and fashion, and using them in web design can help create a feeling of cultural identity and pride.

But it’s important to know how to use bright colours smartly. Too many bright colours can be distracting and make a website look messy and unprofessional. It is essential to choose a colour range that goes well with the brand or business and shows what it’s about. You can also use bright colours with other design trends, like flat design or custom drawings, to make a unique website that looks good.

7. Video backgrounds

You may have seen that video backgrounds are a trend in web design in Nigeria. This way of making a website’s background is to use a full-screen video instead of a still picture. Video backgrounds can be used to create a website more interesting and catch the user’s eye. They can also help get the word of a brand across or show off a product or service more interestingly.

Nigerians are increasingly using video themes because they can help a website stand out in the crowded online world. They can also be used to make a strong emotional link with users by using visuals and sounds to create a certain atmosphere or mood.

But it’s essential to be smart about how you use film backgrounds. They can use many resources and make it take longer for a website to load, which can hurt the user experience. It’s also important to ensure that the video keeps the website’s material and makes it easy to use.

Read Also: How to Secure Your Website in Nigeria

What Changes in Web Design Mean for Businesses in Nigeria

Nigerian businesses are affected by web design trends in a big way, and as a business owner, you need to know how these trends will affect your online profile.

Your business identity is the first thing that changes because of web design trends. A website that follows the latest design trends can help your brand look modern, original, and professional. In contrast, a website that looks old-fashioned can make your business look unprofessional and out of touch.

Second, web design trends can affect the user experience, which is vital for any online business to do well. For example, a high bounce rate and loss of potential customers can be caused by a website that is challenging to use or needs to meet the needs of current web users.

Third, web design trends can affect how search engines find your website. When figuring out where a website ranks on search engine results pages, search engines like Google look at how it looks and works. So, for example, a website that needs to be mobile-friendly might drop in the search engine results, making it less visible and less likely that people will find it.

Lastly, web design trends can affect how many people sign up for your site. A website that is made with the user in mind and follows the latest trends in web design can help create a smooth user experience, leading to more sales and a higher conversion rate.

The Future of Web Design in Nigeria

As a business owner or someone interested in web design, it’s important to keep up with the latest trends and technologies. The future of web design in Nigeria is an exciting and quickly changing area.

The focus on making websites mobile-friendly is a trend that will continue to grow in the future. As more Nigerians use their phones to access the internet, web designers will need to put mobile-first design at the top of their list to ensure that websites can be seen and used on smaller screens.

The use of minimalist and flat design, which focuses on simplicity and clarity, is another style that is likely to keep going. This type of design is not only lovely to look at, but it also helps websites work better and gives users a better experience.

In addition to these trends, web design will likely use artificial intelligence and machine learning more in the coming years. These technologies can be used to customize how people use websites, improve how well websites work, and even automate some design chores.

Lastly, the wants and expectations of web users will continue to shape the future of web design in Nigeria. As web users get used to seamless, personalized, and interactive experiences, web creators will have to change and come up with new ways to meet these needs.


As a web designer working from Nigeria, I’m always interested in the newest ideas and trends in the field. From minimalism and simplicity to mobile responsiveness and custom drawings, these trends have helped make some beautiful and functional websites.

But as much as I like these trends, what really gets me excited is how good web design can help businesses in Nigeria. A well-designed website can help you bring in new customers, raise knowledge of your brand, and, in the end, make more money.

If you’re looking for a web designer in Nigeria, I’d love to work with you to make a site that not only looks great but also gets results. I have the skills and knowledge to help you reach your goals, whether you’re starting a new business, putting out a new product, or just wanting to update your website.

So why delay? Contacting me today is the first step towards a better online profile. Let’s work together to make a website that makes your business stand out and helps it do well.