Logo Design Process
An effective logo that stands the test of time can’t be built easily or quickly. I do research and put a lot of thought to ensure your logo is distinct from a crowd of competitors. By the end of your logo design project with me, you’ll have a unique logo that speaks the proper message to your potential customers.
Find an explanation of my process below …
Creating an evergreen logo for your brand is a stepwise process. Every logo I design is a piece of my soul integrated into your business. I won’t want a wayward piece of me out there now, would I?
It is no secret, after you submit that questionnaire, I have a consultation with you to further understand your business. Then, I brainstorm to come up with original ideas which I sketch.
I recreate these sketches on my software and present to you for revisions. I’ll work with you on revisions until you are hyper-satisfied. To end the process, I’ll deliver your logo in different formats.
- I Research
After I receive your questionnaire, I do some findings of your industry;
- Some iconic logos that have been created for that industry.
- How should customers and prospects perceive your logo (and business)?
- What’s in your company name? How can I connect it to a logo?
- We discuss some findings I need to clarify.
This stage helps me feel your need and explore the ecosystem your logo will thrive in.
- I Brainstorm
Here, I generate ideas based on the research I made.
I organize the ideas I got in my research into understandable chunks and create a mind map of keywords and connections.
Having these keywords words assist me in creating a logo that reflects them. This mind map guides me in creating your logo design concepts.
Next, I’ll find visual portrayals of these words and make a collage of all my ideas. This collection of all my ideas helps me remain focused and on point through the logo design process.
- I Sketch
This is my first creative step in designing your logo.
The objective here is to discover a connection between the ideas for your logo and tangible shapes. I draw out several ideas with pencils. I expand these ideas as I see fit.
While sketching, I take breaks to be sure I have all I need before I take the next step. I try taking my mind off it all and do other tasks.
Ideas come when you least expect them!
- I Design
For the first time, I fire up my logo design software (Adobe Illustrator).
I select the sketches that best represent your brand and convert them into digital forms. I create different iterations of the logo design concepts.
From these concepts, I choose the ones that are;
- Relevant – does it fit your business idea?
- Memorable – is it unique enough to be remembered?
- Simple – is it laser-focused on the logo concept?
These rules help me create an evergreen identity at the best logo design price in Nigeria for a premium logo. A flexible and reliable logo you won’t need to change ever.
- I Present
At last, you get to see your logo (maybe a potential logo) for the first time.
I integrate each concept in situations where they might appear in the real world.
- Business Cards
- Writing material
- Advert assets, etc.
This helps test the practicality of the logo concepts and helps you see them as others will see them.
I’ll send you the presentation and schedule a meeting for the next step. Revision (if needs be).
- We Revise
You understand your industry more than I do. Therefore, this is where I listen a second time.
Together, we audit the benefits of each logo concept and decide on a favoured option.
If needs be, I’ll do some further work on this chosen concept and present further reviews till you are hyper-satisfied with your logo design.
- I Deliver
This is where you get exactly what you ordered. An evergreen logo in different formats you can use.
You also get free brand assets designs like business cards, letterheads – depending on the logo design pricing plan you choose.
In truth, your business needs more than a great logo design to scale. Here’s where data-driven, results-oriented digital marketing should come in.
I can also use the brand created as a guide to build a responsive website or help you manage your social media platforms.
