How to Use Social Media for SEO – Best Practices to Boost Rankings

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If you want to boost your website’s search engine results, social media is a powerful tool that you should use. In today’s digital world, the connection between social media and SEO is stronger than ever. Together, they make a powerful duo that can boost your online exposure to levels that have never been seen before. Using social media for SEO, you could improve your website’s results, attract a larger audience, and get more organic traffic than ever before. This article will discuss how social media can improve your SEO rankings. Knowing how social media and SEO work together and using that to your advantage can be a game-changer.

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How social media and SEO work together

When you learn about online marketing, you’ll quickly see how different digital techniques work together to make your website more visible and successful. Social media and search engine optimization (SEO) are two of the strongest. Knowing how social media and SEO work together can give you a whole new level of online impact, even if you are already familiar with these ideas.

SEO and social media don’t work in separate bubbles. They have interactions and effects on each other. Search engines use social signals like likes, shares, and comments to determine credible and popular information. Sharing content on social media sends a good signal to search engines, showing people find it useful.

Social media and SEO are now so connected that search engines often show social media posts and typical search results. So, when you use relevant keywords and hashtags to optimize your social media profiles and posts, you make it more likely that your content will be found on social media and standard search engines.

Social media is a great place to build links, an essential part of SEO. Many followers share your content on social media, creating backlinks to your website. These backlinks act as recommendations, telling search engines that your content is authoritative and trustworthy. This can help your SEO results.

Read Also: Small Business SEO – 5 Strategies for Best Results

Best practices for using social media for SEO

Social media can be a game-changer in improving your website’s search engine results. Adding social media to your SEO plan can enhance your online visibility, reach a larger audience, and get more traffic from search engines. Here are some tips that will help you get the most out of this powerful duo

1. Choose the right social media platforms

You don’t have to be on every social media site that exists. Figure out who you want to reach and which social media platforms they use the most. Focusing on the right platforms, like Facebook, Twitter, Instagram, LinkedIn, or others, ensures that your efforts reach the right people.

2. Optimize your profiles on social media for search engines

Think of your social media sites as extensions of your website. Make bios and descriptions full of keywords that fit your brand and what you have to give. Use the right buzzwords and hashtags in your posts to make them easier to find. Also, remember to include a link to your website in your profile to drive straight traffic.

3. Put out good content that people will want to share

Engaging content is at the heart of being successful on social media. Make content that your audience finds valuable, entertaining, and informative. People are more likely to share your content with their networks if it is useful. This spreads the word about your content and makes it easier to get backlinks.

4. Use social media to build links

You can get valuable backlinks when you connect with influencers, business leaders, and other content creators on social media and build strong relationships with them. Work with them, share their posts, and respond to what they write. This kindness usually leads to them sharing your content, which boosts your SEO efforts.

5. Use social media to improve your local SEO

If you have a company in your area, take advantage of the chance to reach out to people in your area. Use geotagging and posts based on the place to reach people in certain areas. Encourage customers to leave reviews and testimonials on social media, as good reviews can help your local SEO efforts.

6. Be consistent

You need to post regularly and consistently to stay involved on social media. It shows that your brand cares about its viewers and wants to give them something of value. Make a content planner so you can plan and schedule posts ahead of time. This will make sure you have a steady stream of content.

7. Don’t count on social media alone for SEO

Even though social media is a vital tool, you shouldn’t put all your SEO efforts into it. A well-rounded SEO plan includes on-page optimization, technical SEO, and content marketing. Use social media to support your SEO efforts and make them more effective.

Common mistakes of using social media for SEO and how to avoid them

As you start to use social media to improve your SEO results, it is vital to be aware of possible pitfalls and mistakes that can slow you down. By avoiding these common problems before they happen, you can ensure that your efforts give you the best results possible. Here are some valuable tips that will help you deal with these problems

1. Lack of consistency

You must be consistent in keeping your social media profile active and exciting. If you don’t post often, your audience may lose interest and become less involved. Make a content plan and post regularly to keep your audience interested.

2. Overlooking Audience engagement

Social media is a two-way street; talking to your followers is essential. If you ignore comments, texts, and mentions, it can look bad. Instead, react to what your followers say and try to start meaningful conversations with them.

3. Too much advertising

It is natural to want to tell people about your goods or services, but too much self-promotion can turn people off. Aim for a good mix of promotional and helpful content to ensure that what you share benefits your followers.

4. Ignoring social media analytics

Analytics can tell you a lot about how well your social media efforts are doing. If you don’t keep an eye on the data and look at it, you might miss chances to improve. Use tools for social media analytics to keep track of critical metrics and make choices based on the data.

5. Inconsistent branding

Branding that isn’t consistent can make people confused and dilute the identity of your business. Use your brand’s logo, colors, and voice across all social media channels to strengthen your brand’s image and make it easy to recognize.

6. Spamming irrelevant hashtags

Using hashtags can help your content reach more people, but too many hashtags that don’t make sense can fail. Stick to hashtags important to your content and specific enough to reach the right people.

7. Forgetting about your competitors

Keeping an eye on what your rivals do on social media can give you useful information. Watch how their strategies, ways of getting people involved, and content work to find ways to improve and develop new ideas.

Read Also: Why You Should Invest in Paid Search Advertising in Nigeria

Future of social media and its impact on SEO

As you work to improve your website’s search engine results, it is important to keep a close eye on how social media and its effects on SEO are constantly changing. Social media’s future looks full of exciting changes that will change how businesses and brands approach digital marketing strategies. By staying on top of these trends, you can keep doing well in the ever-changing SEO world driven by social media.

1. Social signals get more attention

In the future, search engine algorithms will likely give more weight to social cues. As search engines get better at figuring out how people behave and what they like, the number of likes, shares, and comments your content gets on social media will continue to be a big part of figuring out how credible and relevant it is.

2. Combining social media sites with search engines

There will be less difference between social media sites and search engines. Search engines may show social media posts directly in search results more often in the future. This would give users a more complete picture of relevant content. This integration shows the importance of optimized social media accounts and exciting content that draws in your followers and people who might find you through a search engine.

3. Video content is on the rise

Video is already the most popular type of social media content, which will only get more significant in the future. As platforms like Facebook, Instagram, and TikTok continue to prioritize video content, sharing engaging videos on social media can significantly impact your SEO results. Video content is more likely to be shared and can keep people on your website longer, which is good for SEO.

4. Social commerce is being used more

Social media platforms are slowly turning into places where people can buy things straight from posts and ads. Hence, social commerce is becoming more and more popular, which will change the way people shop online and change how people act as shoppers. To take advantage of this trend, you should add e-commerce features to your social media platforms and website so your audience can shop easily.

5. Augmented and virtual reality (AR and VR) In social media

AR and VR technologies will change how people engage on social media. With these immersive experiences, brands will be able to connect with their audience on a deeper level, which will make their content easier to remember and share. Using these new technologies, you can give your followers unique and engaging experiences to make your brand stand out.

6. Personalization and AI-driven content

Artificial intelligence will continue to be used by social media platforms to give users personalized content. AI algorithms will find content interesting to users by figuring out what they like and how they act. Focus on making high-quality, helpful content that resonates with your target audience to stay relevant. This will lead to more engagement and sharing.


Social media’s future looks like an exciting mix of technology, user behavior, and content interaction. By staying on top of new trends like the focus on social signals, video content, and integrating social platforms with search engines, you can boost your online exposure to new heights. As an SEO expert in Nigeria, I’m excited about the vast possibilities of social media for SEO. If you understand how social media and SEO work together and put the best practices into place, your website will surely do well. 

Contact me, your trusted SEO expert in Nigeria, if you want to improve your SEO and use social media to help your business grow. I’m here to help you every step of the way, whether you need help writing interesting content or creating a complete SEO plan.