How to Build a Great Website for Your Small Business

  • Reading time:10 mins read
  • Post category:Web Design

With the amount of information available online today, it’s easy to feel overwhelmed. However, with the right strategy and a little elbow grease, you can build a fantastic website that showcases your small business’s unique selling proposition (USP) and its niche audience. After all, when prospective customers Google your company name, its URL pops up on their screen. Put simply: if your website isn’t user-friendly and doesn’t provide visitors with enough information about what makes your small business different from its competitors, they’ll find someone else who can help them with their search. In other words, don’t let your small business’s lack of online visibility hold you back! Here are some great tips for building a successful website for your small business.

Why Does a Small Business Need a Website?

First and foremost, a website is critical for your business’s visibility. Even if you have a brick-and-mortar location, it’s vital to have an online presence to reach prospective customers. A website allows organizations to showcase unique offerings that are difficult to offer in person. A website is also helpful for building brand awareness and gathering customer feedback.

How Much Does It Cost to Create a Website for a Small Business?

If you’re looking for a good deal, consider using one of the many cost-effective websites. You could build your website with WordPress or use a website builder like Wix or Squarespace. Another option is to use a service like Squarespace, which offers unlimited templates and training options for their site builders.

The average cost to build a website in Nigeria with WordPress is around ₦180,000, but it takes a lot of work to put an exact number on the cost for any website. That being said, the price will vary depending on what size you need and what features you want to be included in your website. For example, if you’re building a small business site that only requires basic options—like contact forms and email updates—you can get away with spending around ₦70,000 to create your website. However, if you want more complex features like landing pages, SEO alerts, and lead magnets, expect to pay closer to ₦350,000.

How Can I Build a Free Website for My Business?

Sometimes you can’t afford to pay a web designer to build your website. However, there are lots of free solutions available on the internet that will help you to get started building your website. For instance, you could use WordPress or Drupal as well as a host like Bluehost to create your site without spending anything on design fees or consultation fees.

These solutions are easy and quick to set up, so building your business website shouldn’t take too long. Another great option is Shopify. This platform allows you to create one-page websites for free and has several incredible marketing tools that make it an ideal platform for small businesses. Here are some other tips for creating a website for your small business:

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How Much Should I Pay Someone to Build a Website?

This is a tricky question because the answer is different for every company. That said, it’s generally agreed upon that two people can build a site in about two weeks for about ₦250,000. But, of course, if you need more time or want to focus on other aspects of the design process, like content strategy or branding, expect to spend more money.

But what if I don’t want to hire someone else to build my website? Not to worry! There are plenty of resources online to learn how to create your own website. For example, these free tutorials from Upwork will teach you how to turn your ideas into a WordPress site within hours.

What Is the Cheapest Way to Make a Website?

The cheapest way to build a website is to find an inexpensive web design company. These companies often offer a low-cost option, or they may offer a free design service. You’ll need to communicate what you want your website to do, which will make the process easier for these companies to help you create something that suits your needs.

One important thing to remember when working with these services is that you have limited control over the look of your site. If you’re looking for more customization and control, it’s best to look into hiring a designer or developer who specializes in e-commerce websites.

Overall, it’s best to consider what information you need from visitors and find a company specializing in that niche. For instance, if you need someone who specializes in designing websites for pet stores, there are many options for those sites.

How Many Hours Does It Take To Build a Website?

First, you’ll need to find a team of developers who are experienced in your industry and can work on your website for a fair price. Your developers must have the skills and expertise to create a fantastic site for your business.

Next, you’ll want to determine what type of design you want and how much time it will take. You can find templates online or hire an adjacent designer with web design experience.

With those two things out of the way, it will only take around 3 hours to build a functional website that adheres to industry standards and showcases your business’s USP. The key is knowing what you want before going into development because there’s no point in throwing money at something that doesn’t work for you!

How to Build a Website From Scratch

1. Decide what type of website you want to build. There are two options for building a website: Hire an experienced web designer or develop your own website from scratch. Either way, your website will have a unique URL, which is the key to SEO success.

2. Decide on a design style that suits your small business and its personality. The most popular design styles are clean and crisp or minimal and contemporary.

3. Equip yourself with the necessary tools and resources. You’ll need a good eye for design (or enlist the help of an expert), an understanding of HTML and CSS (which are the coding languages used for websites), basic knowledge of search engine optimization (SEO) techniques, server space, analytics software, hosting services, etc.

4. Hire freelancers or professional web designers with experience developing websites for small businesses like yours.

Finally, remember that it takes patience and persistence to see results! Building a successful website takes time—sometimes years—so set realistic goals for yourself.

How Much Does It Cost to Run a Website for 1 Year?

A website can vary depending on the type. You can expect to spend between ₦50,000 and ₦250,000 annually. This doesn’t include your time; one year of website development would take between 20 to 40 hours. However, web development companies like Squarespace offer a worry-free approach.

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Best Website Builder for Small Business

Depending on your small business’s needs, finding the right website builder for your company can be challenging. However, a few stand above the rest as the best website builders for small businesses. These include Shopify, Squarespace, and Wix. As mentioned before, these websites offer different levels of customization that make them ideal for various types of small businesses.

One example would be Shopify. This is an excellent option if you have a brick-and-mortar store with specific sales goals and a target audience who prefers to shop online. Its intuitive interface and ability to track page conversions make it a great option for those looking to grow their business through eCommerce.

Another excellent option for website builders is Squarespace. This program allows users to use third-party apps such as Google Analytics and Facebook Ads Manager without paying any extra fees or upgrade costs. The customizable layout features also make this an excellent option for companies who want to build their brand online at a low-budget price point quickly.

Lastly, there’s Wix, another one of the best website builders out there, mainly if your small business has limited resources or needs something more simple than a full-blown website builder like Squarespace or Shopify’s plans which can cost up to $200 per month! Wix offers affordable monthly plans.

Hire the Best Web Designer in Nigeria

Are you looking for a top web designer in Nigeria? Look no further; you are at the right place. Start a discussion with me regarding your web design project today. I have over 5 years of experience designing stunning websites for brands across several industries in Nigeria. With my experience as a digital marketer, you can trust me to deliver a website that converts visitors to buyers. Unlike other web design companies in Nigeria, I build websites that play a substantial role in your business and pay for themselves in a few years.