Social media marketing books are instructional manuals that show business owners and marketers how to expand their customer bases and customer bases by utilizing social networks. These works address a variety of subjects, including content, interaction, and development. These books are meant to educate tactics and skills that lead to higher reach and engagement on social media. Their target audience is those who use social media.

These publications constitute a subset of books on marketing, advertising, and general business topics. The recommendations might also serve as helpful literature for small business owners. The following is a list of recently published books that have been best sellers on the subject of marketing through social media. These books cover a wide variety of subjects, from the formulation of strategies to the posting of material to the engagement of audiences.

1. Made to Stick – Chip Heath, Dan Heath

We live in an era of fake news, and it has become the norm for false ideas to stick around. Why not take what you’ve learned here and make your truth viral? It is highly recommended that you read Dan Heath’s work in conjunction with any books on social media management, Instagram marketing, or anything similar. His knowledge of the ideas and initiatives that are most likely to succeed will undoubtedly bring significant value.

This book’s authors provide helpful insights and tactics to implement to make your thoughts more memorable. This book offers you the formula for your company’s success, and it does so by basing it on some of the most well-known trials and campaigns.

What the book discusses

• How to keep your attention on the most important point you wish to convey.
• How to choose the perfect influencer to spread your ideas quickly.
• How to tell emotional stories that sell

2. Influencer: Building Your Personal Brand in the Age of Social Media – Brittany Hennessy

Brittany Hennessy, who is the talent director at Hearst Magazines, had seen the role of influencers develop and expand into something that very few people could have envisioned when social media was first beginning to emerge. She has an unequaled understanding of the history of the branded content industry, as well as its current state and its future trajectory. Hennessy offers insight into attracting an audience and maintaining their interest over time. She will teach you how to package your brand, how to pitch your favourite brands, and how to monetize your influence.

Hennessy walks you through the fundamentals of becoming an influencer, from producing content that is engaging enough to warrant a double tap and using hashtags to increase the likelihood of being found, to comprehending FTC regulations and delivering stats. She will instruct you on how to raise your profile, appreciate your unique qualities, and earn more money.

What the book discusses

• How a representative can advance your career as an influencer.
• How to cultivate a dedicated following on Instagram and establish a more profound connection with your audience.
• Relatable anecdotes from social media influencers and gain knowledge from their past experiences and mistakes in the world of social media by reading their stories.

3. Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content – Ann Handley

Everybody Writes is a guide written by Ann Handley that will help you bring in new customers and keep the ones you have by improving your online communication. Every single one of us is a writer in this content-focused society we live in. Writing is more important than it used to be, and the words we share online are our missionaries. They convey to our clients exactly who we are.

The quality of our writing can either make us appear knowledgeable or incompetent. It has the potential to make us appear entertaining, friendly, competent, or trustworthy. Therefore, you need to choose your words carefully, write with economy and elegance, and demonstrate genuine empathy for your clients when doing so.

What the book discusses

How to make yourself a reliable source.

How to employ storytelling for the benefit of your company and its customers.

Rules of grammar so that your writing can maintain its high quality.

4. Building a StoryBrand: Clarify Your Message So Customers Will Listen – Donald Miller

The bond that you develop with your customers is really important. If you already have a book about social media on your nightstand, you might also consider picking up this one to keep it company. In it, Donald Miller demonstrates how he successfully applies the seven universal elements of powerful stories to successfully create a bond between a company and its clients.

Customers frequently have a lack of comprehension regarding the nature of your company and the potential advantages it could provide to them. You will, without a doubt, be aware of how to bring out the best in your assets after reading this book.

What the book discusses

• The purchasing behaviour of customers
• Seven universal plot points that every person may identify with.
• How to craft the statement that represents your company.

5. Become a Content Brand: Build a Team, Own Your Audience, & Create Video Your Customers Will Love – Chris Carter

After constructing a network that included more than 150,000 producers, filmmakers, editors, and marketers from all over the world, author Chris Carter came to the conclusion that the increasing demand for video content was more significant than what a single corporation could supply.

This served as the impetus for the author to write the book that you are currently reading about. He reveals the trade secrets, techniques, and procedures that are required to create a content marketing campaign that is on par with the best in the world.

What the book discusses

• How to enhance the quality of your in-house video material with the help of accomplished video specialists.
• How to collaborate with either internal or external teams to produce a video of outstanding quality.
• How to build and maintain your own following while creating content that your clients would adore.

Read Also: How to Combine Organic and Paid Social Media Marketing

6. Content Marketing: Proven Strategies to Attract an Engaged Audience Online – Gavin Turner

According to Pew Research, seventy-seven percent of adults in the United States go online on a daily basis. This indicates that it is possible to reach 77% of an entire nation in a single day… provided you know how.

This book provides a road map for effectively presenting your work and gaining the exposure necessary to transform any business from a local farmer’s market into a multinational conglomerate on par with Whole Foods Market.

What the book discusses

• How a single straightforward marketing step can galvanize support from your target demographic for your organization’s goals and priorities
• Successful online content marketing strategies that are utilized daily by big companies
• Detailed itineraries and instruction manuals for building successful content marketing strategies

7. Fanocracy: Turning Fans into Customers and Customers into Fans – David Meerman Scott and Reiko Scott

Building engagement, loyalty, and even a love connection with your audience or clients is the topic of a book that has been a best-seller in The Wall Street Journal and was written by a father and daughter combo (it is evident that marketing brilliance runs in the family).

What the book discusses

• The influence of maintaining a significant company culture
• How to use social psychology to tap into the transformative potential of fandom
• Developing one-on-one connections with the people that follow you

8. Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising – Ryan Holiday

Have you ever thought about how hip newcomers chose not to utilize conventional methods of marketing in order to bring attention to themselves and become famous? Growth hacking was the strategy that helped giants like Facebook and Airbnb rise to the top of their industries.

Growth hacking is the ideal method for any and all new businesses. In his best-selling book, Ryan Holiday details the steps necessary to acquire the growth hacking attitude and the guidelines that must be followed.

What the book discusses

• How to gain a better understanding of the Product Market Fit concept.
• Tools can benefit both your company and its customers.
• Examples of businesses that have grown tremendously thanks to the application of tried-and-true growth hacking techniques.

9. Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization – Olivier Blanchard

We are all creators, but the question is, how do you evaluate success? Because so many factors might be considered, particularly in the realm of digital technology, it is easy to lose sight of the ultimate objective at times. You shouldn’t worry about it because a good book on social media may guide you in the proper direction and help you take the first step toward achieving your goal. A book on social media analytics is an even more desirable option.

This book is all about the best practices to reach your financial and non-financial goals. Since social media involves a process, from planning to analysis and optimization (something marketers frequently need to remember), this book is about those best practices. No matter what problems you’re currently experiencing, Social Media ROI can help you find a solution.

What the book discusses

• How to support your customers through social media as a tool.
• How to develop a successful plan for using social media.
• How to listen to your audience before putting out content.

10. Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World – Gary Vaynerchuk

In “Jab, Jab, Jab, Right Hook,” one of the best books on social media marketing that are currently available, the author discusses how to achieve success by engaging with your consumers and committing yourself to them rather than focusing just on making a large number of sales. Gary Vaynerchuk outlines the steps you need to take to satisfy your clients and establish yourself as their primary resource in this video. It also provides the answer to the great question of when the sales message should be placed.

Realize how important it is to fight for your clients and overcome your competitors by making strategic movements. When it comes to social media, the content you share is your jab, while the context you provide is your right hook. Be sure to include this one on the list of books about social networking that you intend to read this year.

What the book discusses

• How to create a perfect onboarding process for your customers.
• How to articulate yourself clearly.
• Why you should conduct thorough fact-checking before you pose any questions to your audience.

11. Confident Digital Content – Adam Waters

The book “Confident Digital Content” will take you on a tour of the several significant forms of digital creativity that will help you perform your job more effectively. This book is all about practical skills, ranging from video production to managing online communities. And the most exciting thing is… Exercises are included at the end of each chapter to offer you the opportunity to put what you’ve learned into practice.

What the book discusses

• The significance of high-quality content in each of its forms.
• The knowledge and experience necessary to exercise leadership and entrepreneurial spirit in a digital setting.
• Case studies of major corporations to get an insider’s perspective on their operations.

In conclusion, these are some books you can read to master social media marketing this year. However, you need more than just reading these books to guarantee success on social media. You must patiently apply the lessons learned in your social media marketing plans. Don’t hesitate to contact me if you need help with social media marketing in Nigeria.