Email marketing software cost in Nigeria ranges from ₦5,000 to ₦30,000 per month for an audience of 1000 contacts. Email marketing platforms are priced based on the number of contact you have, the number of emails you send to them, and extra features offered by the platforms. MailChimp is the most popular email marketing platform. Zoho Campaigns offer most of the features of Mailchimp at a relatively affordable price.
Are you a Nigerian business owner who wants to use email marketing to raise your company profile and connect with customers? How much does software for email marketing in Nigeria cost? This article discusses how much it costs. If you know how much something will cost, you can make a choice that fits your budget and business goals.
Popular Email Marketing Software Providers in Nigeria
Regarding email marketing software, Nigeria has several well-known companies that make it. These companies offer a variety of features and price plans to meet the needs of different businesses. Let’s look at some of the best email marketing software companies to help you find your way through the options:
1. Zoho Campaigns
Zoho Campaigns is an email marketing platform made by Zoho, a well-known company that makes business software. It is made to help businesses make, send, and keep track of successful email campaigns. Zoho Campaigns has several features and functions that can help you improve your email marketing. Zoho Campaigns has an easy-to-use drag-and-drop email creator that lets you make professional-looking email campaigns that look good visually, even if you don’t know how to code. You can change templates, add images, and add personal touches to content and keep your audience engaged.
2. MailChimp
MailChimp is one of the most well-known email marketing software companies. It is easy to use and has many features. MailChimp makes it easy to create beautiful email campaigns, handle lists of subscribers, and analyze how well campaigns are doing. MailChimp has several plans that can fit the needs of both small businesses and large corporations. They even have a free plan for people just starting, so you can try out their features and then upgrade as your list of subscribers grows.
3. Constant Contact
Constant Contact is another choice that many Nigerian companies like. They offer a complete set of tools for email marketing, such as customized templates, list segmentation, and automation. Prices for Constant Contact are based on the number of subscribers, and there are different plans for businesses of all sizes. Constant Contact can be an excellent tool for email marketing because it is easy to use and has good customer service.
4. GetResponse
GetResponse is known for its powerful marketing automation features, which let you make email campaigns that are very personalized and targeted. Their tool has many features, including A/B testing, landing page creation, and webinar integration. GetResponse has tiered pricing based on the number of subscribers and flexible plans for businesses of all kinds. GetResponse can help you streamline your email marketing efforts with its easy-to-use layout and wide range of features.
How Prices Are Set and What Affects Them
Now that you know about some of Nigeria’s most popular email marketing software providers, let’s talk about how these tools are priced and what factors can change the price. Knowing these things enables you to make an informed choice that fits your budget and business goals. Here are some important things to remember:
Number of subscribers
The amount of subscribers you have has a significant impact on how much email marketing software will cost you. Many companies offer different prices based on how many people are on your list of subscribers. If your list keeps growing, you may need to switch to a plan with a higher price. It is essential to consider how your list of subscribers will grow and choose a software provider who can meet your needs in the future.
Features and how they work
Some email marketing software from different companies varies. Basic plans often have important features like creating email campaigns and managing lists. But more advanced features like marketing automation, A/B testing, and advanced analytics may only be offered in higher-tier plans or add-ons. Consider the exact features you need for your project.
Extra support and services
Some email marketing software companies offer services and support besides the main features. This could include having a dedicated account manager, giving customers top consideration, or giving each person their training. Check to see if you need these extra services and if they are worth the extra cost.
Length of the contract
Pricing models can also be affected by how long you are ready to sign a contract and how much you are willing to spend. Some companies offer month-to-month plans, allowing you to try out the software without committing to it for a long time. But signing a contract for a year or more could save you money or give you other perks. When choosing the length of a contract, think about your business’s long-term goals and how it can afford it.
Zoho Campaigns
Zoho Campaigns is an email marketing platform developed by Zoho, a well-known company that makes business software. This platform has several features and functions that can help improve your email marketing. Some of Zoho Campaigns’ most essential components are:
Fair pricing
Zoho Campaigns has plans with prices that are affordable for businesses of all kinds. The price is flexible and scalable, so you can choose a plan based on your needs and the number of subscribers you have. Zoho Campaigns also has a free plan with limited features that lets you try out the platform before you commit to a paid plan.
Email campaign creation
Zoho Campaigns has an easy-to-use drag-and-drop email tool that lets you make professional-looking email campaigns that look good visually, even if you don’t know how to code. You can change templates, add images, and add personal touches to the content to keep your audience interested.
Contact management
Zoho Campaigns lets you import and handle your subscriber lists, divide your audience into groups based on different factors, and keep your contact databases clean and up to date. This segmentation tool lets you send specific emails to specific groups. This makes your campaigns more relevant and effective.
Autoresponders and automation
With Zoho Campaigns, you can set up email sequences and autoresponders that happen automatically when certain things happen, like when a user signs up, makes a purchase, or does something else. This function saves you time and ensures subscribers get timely and relevant messages.
Reporting and analysis
Zoho efforts let you track how well your email efforts are doing by giving you tools for detailed analytics and reporting. You can monitor data like the number of opens, clicks, conversions, and more. You can use these details to measure how well your campaigns work and make data-driven decisions to improve your email marketing strategies.
Integration capabilities
Zoho Campaigns works with other Zoho apps, like Zoho CRM, to help you streamline your marketing and keep a central library of customer information. It also has options for integrating with popular third-party tools, so you can link your email marketing to other systems you use for your business.
Zoho Campaigns has different price plans, including some that are free but only have a few features and others that cost money and get more expensive as more people sign up or emails are sent. Zoho Campaigns pricing plans accommodate certain features you must look at to see if they fit your business’s wants and budget. Generally, Zoho campaigns professional plan costs from ₦1,125 to ₦78,750 for audiences between 500 and 100,000.
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MailChimp
MailChimp is a popular choice for email marketing software in Nigeria. It has a platform that is easy to use and several tools that will help your email campaigns. Let’s look at some of the reasons why MailChimp could be a good choice for you:
Pricing structure
MailChimp has different pricing plans for businesses of all kinds. Their free plan lets you send up to 10,000 monthly emails to up to 2,000 users. This can be a great place to start if you’re just starting or have few subscribers. MailChimp has paid plans with different price tiers based on the number of people on your list and the tools you need. This allows you to only pay for services that meet your unique needs. Mailchimp’s recommended standard plan costs from ₦8,400 to ₦194,880 for a contact list between 500 and 100,000 people.
User-friendly interface
MailChimp is proud of how simple and easy to use its design is. Whether you’re an expert at email marketing or just starting, you’ll like how easy it is to make visually appealing email campaigns. With drag-and-drop features, templates you can change, and various design choices, you can create engaging and relevant emails for your audience.
Subscriber management
Effective email marketing depends on how well you handle your subscribers, and MailChimp has a lot of tools to help you do this. You can easily import your subscriber lists and organize them. You can also divide your audience into groups based on different factors and personalize your campaigns to get more people to participate. MailChimp also has automation tools that let you set up email sequences for specific subscribers based on their actions or triggers.
Reporting and analysis
It is vital to keep track of how well your email ads are doing so you can improve your marketing. MailChimp gives you various analytics and reporting tools to monitor necessary measures like open rates, click-through rates, and conversions. With these insights, you can make choices based on data and improve your email strategies to get better results.
Integration capabilities
MailChimp works well with various third-party applications, so you can automate chores and streamline your workflow. MailChimp gives you many choices for integrating with your CRM, e-commerce platform, or other marketing tools to improve your email marketing ecosystem.
Constant Contact
Constant Contact is a good choice if you are looking for a reliable email marketing software provider in Nigeria. This platform can help you improve your email marketing thanks to its wide range of tools and easy-to-use platform. Here’s why you might be a good fit for Constant Contact:
Customized price plans
Constant Contact has different pricing plans for businesses of all kinds. Their plans are based on how many users you have. This makes sure that you only pay for the services you need. Whether you’re just starting out or have a lot of subscribers, Constant Contact has different pricing choices to fit your budget and growth plan. Constant Contact recommends their standard plan with costs ranging from ₦15,000 to ₦200,000 for a contact list between 500 and 50,000 people.
Customizable email templates
With Constant Contact, making email campaigns look visually appealing and professional has always been challenging. Their platform has a vast library of editable email templates that you can use to create attractive, branded emails, even if you need to learn how to code. Just pick a design, add your own text and pictures, and you’re ready to hit the send button.
List segmentation and personalization
You can reach your group more effectively with Constant Contact’s list segmentation and personalization tools. You can organize your subscriber lists based on demographics, the products they’ve bought, or their level of interest. These emails are more likely to be opened and clicked on.
Autoresponders and automation
Constant Contact’s automated and autoresponder features make it possible to streamline your email marketing. You can set up email sequences initiated by specific actions or events, like sending a welcome email to new subscribers or a follow-up email after a sale. This saves you time and ensures that your subscribers get texts at the right time and are personalized.
Reporting and analysis
Constant Contact gives you powerful tools for tracking how well your email efforts are doing. You can learn much about how well your ads work by monitoring key metrics like open rates, click-through rates, and conversions. With this method, you can use data to improve your email marketing strategies.
GetResponse
Regarding email marketing software in Nigeria, GetResponse is a powerful tool with several features that can help you improve your email campaigns. GetResponse might be the best choice for you because:
Pricing options
GetResponse offers different pricing plans so that businesses of all kinds can use them. Their prices depend on how many users you have. This way, you only pay for the services you need and don’t waste money on things you don’t need. GetResponse has price plans ranging from ₦8,000 to ₦230,000 for a contact list between 1,000 and 100,000 people.
Marketing automation
GetResponse is well-known for how well it can automate marketing. With their easy-to-use automation builder, you can make email series that is highly personalized and targeted based on how subscribers act, what they like, or what they do. By automating your campaigns, you can reach your audience with useful content at the right time, saving you time and effort while getting the most out of your email marketing.
Advanced features
GetResponse has a lot of advanced tools that can help you step up your email marketing. GetResponse gives you a full set of tools to help with your marketing, including A/B testing, landing page building, webinar integration, and e-commerce tools. These tools let you try things out, improve them, and interact with your audience in new ways.
Analysis and insights
To be successful, you need to track and analyze how your email efforts are going. GetResponse has powerful reporting and analytics tools that give you helpful information about how your campaign is doing. You can monitor key measures like open rates, click-through rates, subscriber behaviour, and conversions to improve your strategies and get better results. This data-driven method allows you to make intelligent choices and improve your email marketing efforts over time.
Integration capabilities
GetResponse works well with various third-party apps, so you can streamline your process and put all your marketing efforts in one place. GetResponse gives you many ways to connect with your CRM, e-commerce platform, or social media platforms to improve your email marketing ecosystem and simplify your processes.
Support and resources
GetResponse has a lot of tools and support to help you with your email marketing journey. Their customer service team is ready to help you with any questions or technical problems you may have. They also offer webinars, tutorials, and other educational tools to help you get the most out of the platform’s features and functions.
Other Email Marketing Software Providers
MailChimp, Zoho Campaigns, Constant Contact, and GetResponse are all popular choices in Nigeria, but other companies offer email marketing tools that you can look into. Here are a few more options, each with its features and pricing:
Brevo (formerly Sendinblue)
Brevo is a marketing tool that does everything. It can be used for email marketing, SMS marketing, and more. They have an easy-to-use interface, templates you can change, and automation tools that make your campaigns run more smoothly. Brevo has flexible pricing plans that depend on how many emails are sent. This makes it suitable for businesses of all kinds. Also, they have a free plan with restricted features that lets you try out their platform before paying for one.
AWeber
AWeber is a trusted company that makes email marketing software easy to use and works well. They offer a wide range of themes, ways to divide lists, and ways to automate tasks. AWeber’s prices depend on how many people sign up, and they have a free plan for up to 500 people. AWeber is a good choice for businesses looking for a simple email marketing option because their customer service is fast and they have much information available.
Campaign Monitor
Campaign Monitor is an email marketing software provider with many features and advanced tools for making and handling email campaigns. They offer email builders that you can build by dragging and dropping, choices for personalization, and automation workflows. Prices for Campaign Monitor vary based on how many subscribers you have and what tools you need. Their platform is known for having a modern look and an easy-to-use interface, making it a popular choice for businesses wanting to make emails look good.
ConvertKit
ConvertKit is a popular choice among people who make content, blog, and run businesses online. Their platform is focused on making things easy and automatic, so you can easily manage your subscribers and send out information that is relevant to them. ConvertKit has a visible automation builder, forms that can be changed, and tools for making landing pages. Their prices depend on how many subscribers they have, and they have a free plan for up to 1,000 subscribers, so it is a good choice for small businesses and people.
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Why I Prefer Zoho Campaigns Over Other Email Marketing Platforms
As a digital marketing executive in Nigeria, I’ve looked at several email marketing tools. After careful thought, I’ve decided that Zoho Campaigns is best for me. Here’s why I think Zoho Campaigns is the best option for our business:
1. Cost-effectiveness and competitive prices
Zoho Campaigns has affordable price plans that work for our business and budget. The flexible pricing structure, based on the number of subscribers, ensures we only pay for the services we need. Zoho Campaigns is very cost-effective because it works well with other Zoho applications, lowering costs.
2. Unlimited emails
With Zoho Campaigns, you can send as many email campaigns as you want to your friends without paying anything extra. The only email marketing software cost in Nigeria for the service is based on how many people are on your email list. For instance, Intuit Mailchimp’s Premium plan for 5,000 contacts costs ₦116,340 monthly and lets you send up to 150,000 emails monthly. Zoho Campaigns, on the other hand, doesn’t have any of these limits. It costs ₦21,840 for 5,000 contacts, and you can send as many emails as possible.
3. Integration with Zoho Suite is easy
One of the main reasons I choose Zoho Campaigns is that it works well with other Zoho Suite apps. This integration makes a single platform for handling sales, marketing, and customer relationships. The fact that we can easily sync data between Zoho Campaigns and other Zoho apps like Zoho CRM and Zoho Social makes our marketing efforts more efficient and helps us keep a central library of customer information.
4. Features for powerful automation
The automation features of Zoho Campaigns are a vital part of our marketing approach. We can use the platform to set up email sequences and autoresponders that are prompted by specific actions or events. This automation saves us a lot of time and ensures that our subscribers get timely and valuable messages at every stage of their customer journey. By following up with leads and automatically sending them personalized content, we can build better relationships and increase sales.
5. Excellent customer support
Zoho is famous for having great customer service, and Zoho Campaigns is no different. When we encounter problems or have questions, the Zoho support team is always ready to help us immediately. Their quick and knowledgeable help ensures we can always use Zoho Campaigns for email marketing without problems.
Conclusion
As a digital marketer in Nigeria, I know how important it is to choose the right email marketing tools if you want your business to get results. In this article, we talked about email marketing software and looked at some of the most famous ones in Nigeria.
There are several good email marketing platforms to choose from, but it is essential to consider your business’s wants and goals. Based on what I have seen, I strongly suggest you consider using Zoho Campaigns as your main email marketing tool.
Now is the time to act and use the power of email marketing to help your business grow and keep people interested. Connect with your audience, build customer ties, and increase sales.
