How much you pay for SEO services in Nigeria depends on your project scope. SEO pricing in Nigeria also depends on if it is a one time (one month) or a retainer project (spread over months).
What exactly did you ask the SEO expert to do for you?
In 2024, the price for SEO services in Nigeria for a simple website will range between ₦200,000 and ₦1,000,000, depending on what the SEO consultant does for you and the timeline of the SEO project.
If you are wondering how much SEO costs monthly in Nigeria, you spend between ₦50,000 and ₦350,000, depending on your agreement with the SEO expert.
How much should I pay for SEO services in Nigeria?
There are three main results of search engine optimization for you;
- Increase in visitors to your website
- You reach more customers
- More people perform profitable actions on your website
Profitable actions are actions that convert to sales for your business in future. They include;
- Filling your contact form
- Chatting you on Livechat or WhatsApp
- Subscribing to your newsletter
- Ordering products you offer (eCommerce websites)
For people to perform actions that translate to revenue for you, they have to find your website.
Search engine optimization (SEO) boosts website traffic, helps you reach more customers, and increases conversions.
In truth, evaluating the cost of SEO for your website could be challenging. SEO is one of the digital marketing practices needed to drive your business forward.
Therefore, your SEO cost depends on how far you are willing to go as a business owner.
The price of SEO depends on who you’re working with and the amount of work to be done.
Your SEO expert or agency may charge you per month for continuous work or one time for an agreed scope of work.
In the case of work to be done, there are a lot of scenarios. Here are two scenarios to explain with;
- You wish to optimize your simple corporate website so it shows up for relevant searches. Your website has 2 – 10 static pages: about us, our services, contact us, homepage, etc.
- You wish to optimize your eCommerce website with over 50 products. Your website also has static pages and a blog that needs to be updated consistently.
Scenario 1 will cost less, while scenario 3 will require a larger SEO plan and budget.
Factors that determine SEO pricing in Nigeria
You will find that experience matters a lot when researching for SEO service providers.
Nobody can guarantee top search engine results, but most people won’t deliver.
What sets SEO experts apart is years of experience and pieces of evidence to demonstrate said experience.
The higher the experience, the higher the SEO experts charge. In addition to experience, other factors that determine SEO pricing include;
- Location—SEO services charge more for SEO consultants or companies in Lagos than in other states in Nigeria.
- How do they charge for SEO, i.e. their pricing model – do you pay once or per month?
- What SEO work has been done so far – charges are higher if you’re starting afresh.
- What would you like to achieve – the more inclusive your SEO project is, the higher your charge.
I’ll advise you to budget from ₦150,000 and ₦400,000 for the first month of SEO services.
The actual price depends on the SEO services you choose, the scope of work, and who you choose to work with.
Most SEO consultants or digital marketing agencies in Nigeria follow the two models below for pricing;
Retainer – Retainer is the monthly payment you’ll make for the SEO services you choose—this cost ranges from ₦50,000 to ₦300,000 on average.
One-time payment—This is easier when you know what needs to be done to boost your website’s ranking. You make a list and request a one-time payment to the SEO consultant or company. They name their price, and you pay—simple. Depending on what you must do, this could cost as low as ₦50,000 or over ₦500,000.
SEO content creation can cost as low as ₦50,000 for two to three well-written pieces of SEO content (e.g., a blog article).
Full on-page SEO, i.e. rewriting your website for SEO and updating metadata, could cost as much as ₦500,000, depending on the number of pages.
Cheap does not equate to cost-effectiveness in SEO; be careful!
Search engine optimization is a long-term inbound digital marketing strategy. Results take a while to happen. How long depends on how crowded your industry is.
Be careful when outsourcing your SEO. You will get what you pay for.
You’ll get it if you pay for cheap backlinks to boost your ranking. However, Google places a target on your website for flouting their best practices for SEO.
Your rapid ranking might result in a Google blacklisting.
Have this at the back of your mind;
SEO is a continuous inbound marketing strategy.
As a fresh business, you must invest in a monthly SEO retainer that continually creates new content that helps your website rank on top of search engine result pages.
What to search for while exploring the cost of SEO
The amount you pay for SEO services depends on how many tasks your project entails.
Notwithstanding, you should consider some interesting points while exploring the expense of SEO.
Search engine optimization services charges vary between organizations. You need to understand what they entail and what they could mean for your business. This will help you make the best choice for your SEO service hires.
Successful SEO projects involve several strategies and techniques, regularly updated to conform to changes in search engine algorithms.
The consultant or company you choose to work on your SEO needs to help your website adapt to algorithm updates search engines make.
Also, they should create future-proof SEO plans for you with the best SEO practices for search engines.
Any plan includes many SEO actions. You don’t need all of them. Be careful of companies that offer complete packages to everybody.
Reasonable SEO companies or consultants offer you a consultation to know your specific goals. Then, they make SEO plans that cover these goals.
Contact Me For An SEO Project That Drives Results
Are you looking to rank high and convert more customers?
SEO could help you with free organic traffic to your website, where people buy from you. I am an SEO consultant in Nigeria ready to drive results for your website. Let’s have an honest conversation today.
I am looking forward to your message.
