How much you pay for SEO services in Nigeria depends on your project scope. SEO pricing in Nigeria also depends on if it is a one time (one month) or a retainer project (spread over months).
What exactly did you as the SEO expert to do for you?
Search Engine Optimization services could cost between ₦50,000 and ₦500,000 depending on what exactly the SEO consultant does for you.
How much should I pay for SEO services in Nigeria?
There are three main results of search engine optimization for you;
- Increase in visitors to your website
- You reach more customers
- More people perform profitable actions on your website
Profitable actions are actions that convert to sales for your business in future. They include;
- Filling your contact form
- Chatting you on Livechat or WhatsApp
- Subscribing to your newsletter
- Ordering products you offer (eCommerce websites)
For people to perform actions that translate to revenue for you, they have to find your website in the first place.
Search engine optimization (SEO) boosts your website traffic, helps you reach more customers, and increase conversions on your website.
In truth, the cost of SEO for your website could be difficult to evaluate. SEO is one of the digital marketing practices needed to drive your businesses forward.
Therefore, your SEO cost depends on how far you are willing to go as a business owner.
How much you pay for SEO depends on who you’re working with and the amount of work to be done.
Your SEO expert or agency may charge you per month for continuous work or one time for an agreed scope of work.
In the case of work to be done, there are a lot of scenarios. Here are two scenarios to explain with;
- You wish to optimize your simple corporate website so it shows up for relevant searches. Your website has 2 – 10 static pages; about us, our services, contact us, homepage etc.
- You wish to optimize your eCommerce website with over 50 products. Your eCommerce website has its static pages as well and a blog that needs to be updated consistently.
Scenario 1 will cost less while scenario 3 will require a larger SEO plan and budget.
Factors that determine SEO pricing in Nigeria
When researching for SEO service providers, you will find that experience matters a lot.
Anyone can guarantee you top of search engine results, most people won’t deliver.
What sets SEO experts apart is years of experience and pieces of evidence to demonstrate said experience.
The higher the experience the higher SEO experts charge. In addition to experience, other factors that determine SEO pricing include;
- Location – SEO services charge is more for SEO consultants or companies in Lagos compared to other states in Nigeria.
- How do they charge for SEO i.e. their pricing model – do you pay once or per month?
- What SEO work has been done so far – charges are higher if you’re starting afresh.
- What would you like to achieve – the more inclusive your SEO project is, the higher your charge.
I’ll advise you to budget from ₦50,000 and ₦250,000 for the first month of SEO services.
The actual price depends on the SEO services you choose, the scope of work, and who you choose to work with.
Most SEO consultants or digital marketing agencies in Nigeria follow the two models below for pricing;
Retainer – Retainer is monthly payments you’ll make for the SEO services you choose. This cost range from ₦50,000 and ₦300,000 on average.
One-time payment – This is easier when you know what needs to be done to boost your website’s ranking. You make a list and request a one-time payment to the SEO consultant or company. They name their price and you pay, simple. This could cost as low as ₦50,000 or over ₦500,000 depending on what you need to be done.
SEO content creation can cost as low as ₦50,000 for 2 – 3 well-written SEO content (e.g. blog article).
Full on-page SEO i.e. rewriting your website for SEO and updating metadata could cost as much as ₦500,000 depending on the number of pages.
Cheap does not equate to cost-effectiveness in SEO, be careful!
Search engine optimization is a long-term inbound digital marketing strategy. Results take a while to happen. How long depends on how crowded your industry is.
Be careful when outsourcing your SEO, you will get what you pay for.
If you pay for cheap backlinks to quickly boost your ranking, you’ll get it. However, Google places a target on your website for flouting their best practices for SEO.
Your rapid ranking might result in a Google blacklisting.
Have this at the back of your mind;
SEO is a continuous inbound marketing strategy.
As a fresh business, you need to invest in a monthly SEO retainer that continually creates new content that helps your website rank on top of search engine result pages.
What makes Search Engine Optimization important for your business?
Over 75% of people who search on Google view only the first search engine result page.
Therefore, if you want more visitors for free on your website, you need to be on the first page of search results.
Not just any search result, you need to be top for profitable search terms for your business. Search terms people willing to buy use.
If your website shows up high in search engine result pages, more people find and click to visit.
The more people who visit, the better your chances of reaching more customers and scoring more conversions for your business.
What factors are key to SEO?
If you want your website to rank high for keywords relevant to your business, here are some important SEO factors you need to look into;
Insert Relevant Keywords To Your Page titles, Meta descriptions, Headings, URLs, and Website content
Search engine bots look to keywords to guide them in interpreting your website when they crawl it.
Therefore, your pages are displayed for related search terms.
Updating Alt Texts For Your Multimedia
Search bots can’t watch videos or view images, they only crawl texts.
Therefore, you need to add alt tags that describe your multimedia.
Alt tags can serve as a place to also insert your keywords for better ranking. However, avoid spamming your multimedia with keywords, that’s bad practice!
Update Your Website Content Consistently
Like human beings, search engines are very interested in fresh, quality content.
When you consistently post new content or refresh old ones, visitors and search bots revisit your website.
Fresh content also helps you position your business as an expert in your field.
Update Technical Site Components
Website loading speed is an important technical SEO factor.
When your website loads fast, people tend to spend more time on your website – they don’t exit immediately.
Ensure your website loads fast across devices by optimizing your multimedia and removing surplus codes on your website.
Apply Responsive Design On Your Website
People view your website from desktop and mobile devices.
People must have a similar yet amazing experience no matter the device they visit your website from.
Responsive design makes sure your website looks amazing and function properly on every device.
Make Website Navigation Easy
Like people, search bots need to find your website content easy to walk around.
Make sure people can find what they need on your website by categorizing your website pages.
You can add links to the main menu or add relevant links to static web pages and blog articles.
Solve People’s Problems, Provide Value
Not everyone who visits your website wants to buy something.
Most people just want answers to questions they have about your industry. Answers you can give.
Research topics that are trending in your industry. Write content related to these topics to position yourself as a leader in your industry.
These factors help you improve your rankings in search engine result pages for keywords relevant to your business.
Take note that SEO is not a one-time job. You need patient, consistent and continual work to see results.
You won’t get results overnight, but the results are always worth your while.
What to search for while exploring the cost of SEO
The amount you pay for SEO services depends on how many tasks your project entails.
Notwithstanding, there are some interesting points you should consider while exploring the expense of SEO.
Search engine optimization services charges vary with organizations. You need to realize what they entail and what they could mean for your business. This helps you make the best choice for your SEO service hires.
Successful SEO projects involve several strategies and techniques. These strategies and techniques are regularly updated to conform with changes in search engine algorithms.
The consultant or company you choose to work on your SEO needs to help your website adapt to algorithm updates search engines make.
Also, they should create future-proof SEO plans for you with the best SEO practices for search engines.
There are a lot of SEO actions on any plan. You don’t need all, be careful of companies that offer complete packages to everybody.
Reasonable SEO companies or consultants offer you a consultation to know your specific goals. Then, they make SEO plans that cover these goals.
Contact Me For An SEO Project That Drive Results
Are you looking to rank high and convert more customers?
You know SEO could help you with free organic traffic to your website where people buy from you. I am an SEO consultant in Nigeria ready to drive results for your website. Let’s have an honest conversation today.
Looking forward to your message.